Q: We have made the decision to sell our home but we are still weighing our options of how to go about it. A friend suggested we handle the sale ourselves to save the money paid to a realtor in commission fees. What thoughts do you have on this topic?
A: Selling your home without the help of a realtor is an option but one that should be examined very carefully before making the decision. While it is quite possible for a homeowner to sell his own property, once you have considered everything that is involved you may come to the conclusion that the assistance of a professional realtor is well worth the commission fees.
How to price your home is one of your first steps. Your goal is to get top dollar for your home without pricing yourself out of the real estate market. In order to do this you will need to know what the market will bear which will require some information gathering and for this you will need a realtor. A realtor will have access to all of the data available in your area regarding recent home sales. Without this information pricing your home can be a guessing game that can cost you time and money.
Once you have your home ready to sell and have determined a price you can begin to promote the sale of your home. You need to know how to reach your potential buyers through print media, direct mail, internet and other forms of marketing so you can optimize your advertising dollars. A professional realtor can lend you the added benefit of agressively marketing your home at no additional cost to you.
The next step to conquer will be that of showing your home to prospective buyers. To keep this task manageable you should encourage prospective buyers to make an appointment. Drop-ins can become difficult to manage and will make it more difficult to screen for serious qualified buyers. Again, a professional realtor can be very helpful in this area. Knowing that a professional has gathered information on the people touring your home should afford you some additional piece of mind. In addition, your realtor may know individuals who are looking for a home like yours.
The final stages of the real estate sale include negotiation with a serious buyer, a contract for the sale and the final closing. Once the price has been negotiated a qualified professional should draw up a contract. Whether it is an attorney or another professional the person should be able to manage the proceedings through to the closing date and final signing of the documents. An experienced realtor can assist you through negotiations and represent you at the closing table.
When working with an experienced realtor these details are taken care of for you. From assessing the look and condition of your home to representing your interests at the closing table, the burden of overseeing the particulars fall to your realtor. If it is the realtor’s commission you are concerned about, consider the fees you will have to pay to newspapers and magazines to advertise your property, legal fees to draw up contracts and the value of your time overseeing these details and showing your property. Once put in perspective, a professional realtor not only saves you time and aggravation but can also save you dollars in the long run.

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